Ironbound Action:Allie Beth Allman started a real estate firm in her garage with a desk, a phone line, and a value proposition to provide superior customer service. The firm quickly grew to become the most prominent real estate firm in Dallas. In her explanation of how she was able to set billion dollar sales records, and then set higher ones, Allie emphasized the pride she takes in each relationship. Customers are attracted to brands that value them. By creating value for everyone interacting with your brand, customers will choose yours over the rest.