Create Awesome Incentives to Popularize Your Brand

Image: Apple Watch Survival Strap

Corporate Challenge: A company is looking for ways to differentiate itself from competitors.

Ironbound Strategy:  In order to empower your brand, enable incentives and warrantees to complement your strategy of creating value for  customers, employees, and society.

Ironbound Action: Florida based Survival Straps recently released custom designed Apple Watch straps using their para-cord technology.  The company understands that customers will not want to unravel a custom strap.  So they offered a value-generating replacement warranty, that if a customer uses the para-cord in an emergency, or even to help a friend, the company will replace it for free.  Creating added incentives is a great way to empower your brand, and position your company ahead of its competitors.