Ironbound Action:The Peninsula Beverly Hills has been focused on creating lasting memories for customers. Most notably, The Peninsula has differentiated themselves from their competitors by providing custom embroidered pillowcases for their guests. According to JD Power and Associates, guest satisfaction at the worlds largest hotel brands have been declining. Hotel guests want more than the comforts of home on their travels. Millenial guests seek out experiences, and look for new and exciting offerings in their travels. The Peninsula Beverly Hills generates value for their customers in creative ways, with low-cost and high-impact innovations. As a result, their guest return rate is 70%, among the highest in the industry.