Fruitful Ways of Creating Society Value

Image: An Amazon Banana Stand

Corporate Challenge: A company is looking for creative ways of engaging with their community.

Ironbound Strategy: Create value for  customers, employees, and society as a way to engage with your community.

Ironbound Action: Amazon Inc has been giving away bananas at their Seattle headquarters.  Every day, 8,000 bananas are loaded onto vendor carts and stands. Employees and people walking down the street are encouraged to take a banana for free.  What began as a marketing stunt has become a permanent fixture. Creating value for employees improves the wellbeing of the brand.  Creating value for the community makes the brand more attractive to customers and potential customers.