Corporate Challenge: Gaining the clients trust in the financial services industry.
Ironbound Strategy: To communicate trust, a financial services provider needs a risk culture that will ensure strong cash flow and prudent risk management. A strong cohesion exists between risk culture and brands. Building trust through risk culture involves building a powerful brand that is continuously creating more value for customers, employees, and society.
Ironbound Action: For nearly 170 years, New York Life has been creating customer value by keeping their promises. They are proud of the value they create in society with the highest financial strength rating awarded to any life insurer. Their brand is so powerful that they invite us to explore the depth of their commitments with both current and past employees.