Corporate Challenge: Should your company invest in developing an Apple Watch App? Yes, but real estate is more precious on a watch than a phone. Loyal customers are more likely to uninstall the app if it does not generate enough value.
Ironbound Action: California based Yelp created a fully featured yet minimalist app that helps restaurants position their establishments to nearby mobile customers who benefit from the efficient recommendation. An app is an extension of a brand. Developing a limited app, makes the brand seem limited. Mobile users want to be limitless. Developing an app that creates value for customers and society, such as Yelp, results in more people carrying your brand on their phone and watch, which increases the company’s brand value.