Ironbound Action: Kentucky based A&W restaurants are beginning to replace their drive-thru windows with a large pane of glass. This simple change creates value for employees by bringing natural sunlight into their work space. Customer value is created as drive-thru patrons can watch their food being prepared. Windows in work spaces create a sense of community, and glass architecture aesthetically increases your brand's society value. Massachusetts based Cape Cod Chips turned a brick wall into a glass wall to allow visitors to watch their favorite snack being made with a self guided tour. Opening up retail spaces strengthens your brand image, and creates immeasurable value for the brand's future.