How Breaking Down Walls Creates Customer, Employee, and Society Value

Image: Businesswire

Corporate Challenge: In a heavily competitive market space, your retail store looks just like any other store.

Ironbound Strategy: Replace walls with glass as an inexpensive way to create value for customers, employees, and society.

Ironbound Action: Kentucky based A&W restaurants are beginning to replace their drive-thru windows with a large pane of glass.  This simple change creates value for employees by bringing natural sunlight into their work space.  Customer value is created as drive-thru patrons can watch their food being prepared.  Windows in work spaces create a sense of community, and glass architecture aesthetically increases your brand's society value.  Massachusetts based Cape Cod Chips turned a brick wall into a glass wall to allow visitors to watch their favorite snack being made with a self guided tour.  Opening up retail spaces strengthens your brand image, and creates immeasurable value for the  brand's future.