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How Breaking Down Walls Creates Customer, Employee, and Society Value

7/17/2016

2 Comments

 
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Image: Businesswire
Corporate Challenge: In a heavily competitive market space, your retail store looks just like any other store.

Ironbound Strategy: Replace walls with glass as an inexpensive way to create value for customers, employees, and society.

Ironbound Action: Kentucky based A&W restaurants are beginning to replace their drive-thru windows with a large pane of glass.  This simple change creates value for employees by bringing natural sunlight into their work space.  Customer value is created as drive-thru patrons can watch their food being prepared.  Windows in work spaces create a sense of community, and glass architecture aesthetically increases your brand's society value.  Massachusetts based Cape Cod Chips turned a brick wall into a glass wall to allow visitors to watch their favorite snack being made with a self guided tour.  Opening up retail spaces strengthens your brand image, and creates immeasurable value for the  brand's future. 
2 Comments
maxwell ivey link
9/5/2016 11:52:01 am

Hello; I wouldn't have thought this would work in the area of food prep. But I guess people have gotten so distrustful of others that being able to see the methods used by the people making their food is now a good thing. As a blind person I can remember enjoying a trip to benny hanah more than my sighted friends seemed to. Now, I wonder how we apply this to businesses from other sectors. Thanks, Max ps its a shame to see such great content with no comments I can help with that.

Reply
Sarah
9/5/2016 12:11:35 pm

Hi Maxwell,

I am not sure why anyone would be distrustful of people who make their food. I don't think installing windows assuages that concern. Instead windows open up spaces to more light, and the experience for everyone naturally inclines positively. A sandwich made by someone who works in a happy environment tastes better.

I am not sure if it is a shame to see great content without comments. More people are sharing our content on social media lately. While taciturn, it means people really like what we are writing.

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