How Innovation Thrives from a Diverse and Inclusive Workplace Culture

Image: Intel Computer Chip

​Corporate Challenge:  Being the first pick and preferred workplace by top talent. 
 
Ironbound Strategy:  Creative and diligent people are attracted to workplaces with values that align with their own personal beliefs.  Powerful brands attract and retain top talent by holistically creating value for employees, customers, and society.  
 
Ironbound Action:  Intel Corporation*, founded 1968 in California, is the world leader in computing technologies and breakthroughs.  They continue to lead† the market while nurturing a diverse workplace that enables everyone to equally develop and progress in their careers.  This diversity initiative‡ was furthered in 2019 with the introduction of the “Intel Rule”.  Beginning 2021, Intel “will not retain or use outside law firms in the U.S. that are average or below average on diversity for their equity partners. We are applying a similar rule to firms used by our tax department, including non-legal firms”.  Intel continues to be a best-case example of how effectively executing world changing ideas requires strategic value creating investments across stakeholders. 

*Intel is currently betting big on memory, autonomous driving, and 5G.  
†Over the last 5 years: revenue has increased 30%, operating income has increased 57%, and shares have increased in value by 87%. 
‡Their 2020 goal is to have $1.0 billion in annual spending with diverse-owned suppliers.