How to build customer loyalty and confidence

Image: Apple.com

Corporate challenge: A company has a high turnover of customers.  Customers keep switching to other brands.

Ironbound solution: Create value for customers, to build confidence in your brand.  Creating value for employees will extend to customers.  Happy employees deliver excellent customer service that builds brand loyalty.

Ironbound action: Stand behind your products.  A week ago a client with a 3-year old iPhone and a client with a 3-month old Acer had battery troubles.  The Acer customer had a lengthy and exhaustive experience with Acer customer service, followed by spending money to send the phone to a strange warehouse where it was fixed in a week.  The iPhone customer had the phone swapped out in minutes.  Companies who stand behind their products, and create value for employees, will always win over the hearts of their customers.