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How to build customer loyalty and confidence

9/30/2015

2 Comments

 
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Image: Apple.com
Corporate challenge: A company has a high turnover of customers.  Customers keep switching to other brands.

Ironbound solution: Create value for customers, to build confidence in your brand.  Creating value for employees will extend to customers.  Happy employees deliver excellent customer service that builds brand loyalty.

Ironbound action:
Stand behind your products.  A week ago a client with a 3-year old iPhone and a client with a 3-month old Acer had battery troubles.  The Acer customer had a lengthy and exhaustive experience with Acer customer service, followed by spending money to send the phone to a strange warehouse where it was fixed in a week.  The iPhone customer had the phone swapped out in minutes.  Companies who stand behind their products, and create value for employees, will always win over the hearts of their customers.



2 Comments
julius caesar and cleopatra link
1/26/2017 07:55:17 pm

We all love gadgets and they also enlighten our minds that we have gained something. I am glad that I have read this and this will surely be shared to many people as well. Thank you for this reading and I really enjoyed it

Reply
Sarah
1/27/2017 07:17:49 pm

Thank you!!!!!

Reply



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