How to Construct Advertisements that Create Value for Society

Image: The Walt Disney Company

Corporate Challenge: Your company needs an advertising strategy that will positively engage the brand with customers.

Ironbound Strategy:  Position your advertisement to create value for society.  If necessary,  invent the advertising space.

Ironbound Action: California based Walt Disney Company recently partnered with Dole Produce to place Disney, Marvel, and Star Wars insignia on healthy fruits and vegetables. Disney has been committed to battling childhood obesity, and healthy living. Part of their advertising budget  will be directed towards helping children choose healthy alternatives to junk food. Companies have a responsibility to improve society. In this strategy, Disney can increase its visibility in a new ad space, while helping to improve the lives of all children.