How to Create Value for Customers in a B2B Market

Image: Nvidia BB8 Driverless Car, CES 2017

Corporate Challenge: Creating value for customers, when the customer is a business.

Ironbound Strategy: Differentiate yourself from your competitors by creating more value forcustomers, employees, and society.

Ironbound Action: California based Nvidia grew steadily in the B2C market over the past decade, then grew exponentially over the last 2 years from their B2B success.  Our investigation into how they grew so fast yielded a strong commitment by Nvidia to create value in their business relationships.  Most of Nvidia’s business clients receive a 1-hour phone call every week from a senior executive.  Providing the high-level access to executives means Nvidia can tweak and pivot future versions of their products to create better value for their customers.  Businesses who receive these calls feel highly valued by the company, and can have problems solved swiftly.  Accelerated growth is possible for any company who fosters unbridled business relationships; it results in lasting brand loyalty.

Nvidia B2B