Ironbound Action: California based In-N-Out Burger has a societal mission to make communities safer and stronger. Proceeds from every purchase go towards emergency response programs, abuse prevention programs, veterans programs, and programs to help local vulnerable groups. As the In-N-Out Burger franchise grows, their positive impact on society grows even more. Members of society have an incentive to help socially impactful brands flourish in their communities. Because of that, brands that create value for society are generally the fastest growing brands in the world.