How to Stay Relevant in a Changing World

Image: In-N-Out Burger Las Vegas

Corporate Challenge: Influencing consumers to choose our brand over our competitors.

Ironbound Strategy:  Creating value for society allows a  brand to impact more people.  As the brand grows, more people are positively impacted.  Without creating value, a brand’s success becomes irrelevant to society.

Ironbound Action: California based In-N-Out Burger has a societal mission to make communities safer and stronger.  Proceeds from every purchase go towards emergency response programs, abuse prevention programs, veterans programs, and programs to help local vulnerable groups.  As the In-N-Out Burger franchise grows, their positive impact  on society grows even more. Members of society have an incentive to help socially impactful brands flourish in their communities. Because of that, brands that create value for society are generally the fastest growing  brands in the world.