2 Comments
5/11/2016 10:20:15 pm
Very nice post. Many customers felt sized out by the larger screen at first. The desire for a smaller more comfortable phone created a conversation that I'm sure Apple created on purpose. This allowed the reintroduction of a smaller screen and love of alienated customer once more.
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Sarah
5/12/2016 03:40:18 am
Hi Kalem, thank you for the comment. I agree, and am delighted that Apple has expanded its lineup of iPhones to accommodate more customer preferences. This type of value creation is very impressive.
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