Innovate Customer Value Creation with Wearable Technology

Image: Tech Radar

Corporate Challenge: New technologies and methods of payment are slowly eroding the need to carry credit cards. Credit card companies are competing aggressively
with new innovations to maintain their customer acquisition growth.
 
Ironbound Strategy: Brands become powerful by creating value for customers, employees, and society. Overtime powerful brands can disrupt their industry
and become the dominant leader. To stay powerful, a brand must actively continue exploring new value creating opportunities.
 
Ironbound Action: Visa has become a powerful brand through the positive values it holistically creates. They create society value by working to improve lives around the world, and employee value by promoting a responsible working environment. Most importantly, in addition to processing payment transactions (100 Billion or US$6.8 Trillion in 2015), they create value for customers by teaching them how to spend, save, and budget. Customer value creation hasn’t stopped with their success. Visa recently introduced the first wearable NFC ring backed Visa account for Team Visa athletes attending the 2016 RIO Summer Olympics. Powerful brands
grow by creating value and never stop with success.