Making the Best Products Possible Sells Itself

Image: Yeti

Corporate Challenge: A company is looking for a strategy to influence customers to share their brand interaction on social media.

Ironbound Strategy:  Creating value forcustomers, employees, and society makes customers excited about your brand.

Ironbound Action: In 2006 Texas based Yeti set out to create a cooler that would last a lifetime.  By focusing on customer value, they created the first grizzly bear proof cooler box.  Then they made it bullet proof.  Then they created drink containers that kept ice for days.  By focusing on making the best products possible, Yeti’s customers created social media content that went viral. Yeti is now the fastest growing outdoor products company. Constantly creating value for customers ensures brand loyalty and exponential growth.