Small Steps to Creating Value for Society and Increasing Brand Awareness

Image: Nvidia Wallpaper

Corporate Challenge: A company is expanding the scope of its value offering after years of successfully building and carving out a
niche market.
 
Ironbound Strategy: The attractiveness of up-selling, cross-selling, and entering new markets relies on the mutual benefits of value creation across stakeholders. Powerful brands are able to expand their scope of operations by creating positive values for their customers, employees, and society.
 
Ironbound Action: Santa Clara, California based Nvidia Corporation, founded in 1993, has traditionally been well known among gaming enthusiasts for its advanced high-speed Graphic Processing Units (GPUs). Their higher-end GPU- accelerated deep learning processors can also help doctors automate diagnosis with Artificial Intelligence (AI). Nvidia is founding partner of Massachusetts General Hospital’s new Clinical Data Science Center, where researchers are using AI capabilities to increase the speed of diagnosis. When bone age and chronological age don’t match there is a problem, AI is helping medical researchers determine whether the cause for age difference is a family pattern or an indication of chronic disease. Enhancing value for society has the added bonus of increasing brand awareness in a more unique and powerful way.