Successfully Disrupting and Dominating the Industry

Image: Disruptive Technologies

Corporate Challenge: Build a powerful brand that can stave off competition and dominate the industry.
 
Ironbound Strategy: Navigating fierce completion from deep-pocketed rivals requires calculated strategies that create positive values for customers, employees, and society.

Ironbound Action: Mike Hoefflinger in, “Becoming Facebook – The 10 Challenges That Defines the Company That’s Disrupting the World”, describes how Facebook strategically outcompetes competition by learning from its own successes and failures. In May 2012 Facebook’s stock opened its IPO at $42 and quickly dropped to below $18 by September. In five years the stock has climbed to $150 and Facebook has a market value just shy of $350 Billion. One of the greatest challenges that Facebook overcame was the ability to successfully generate meaningful revenue from the mobile platform, which they accomplished by assigning engaging work to find the best solutions from their people.  Talented people know where they want to work. Business success boils down people; understand what motivates the team and create the most value for them.