Corporate Challenge: You want to create buzz with your customers, but your ad budget is small.
Ironbound Strategy: Create value for society. Explaining how your company improves the environment is trendy.
Ironbound Action:Apple passively introduced the Liam Recycle Robot that takes Apple products apart for recycling. By sharing pictures with bloggers, and featuring the robot in a keynote address; news of Apple's initiative to improve the environment took the internet by storm. From limiting paper use like Blue Cross, to using 100% renewable energy like Tesla, sharing how your company is saving the environment can create free publicity online. Take advantage of this trend while it lasts.