The Perks of Creating Unimaginable Value for Society

Image: Tesla Model X

​Corporate Challenge: How to make employees happier, while paying them less.

Ironbound Strategy: Employees are willing to get paid less when their efforts create unimaginable value for society.

Ironbound Action: California based Tesla has been making electric cars with very happy and very underpaid employees. When Tesla is hiring, potential employees line up around the block hoping for an underpaid job. Tesla is in a unique position to offer entry level jobs between $30,000 and $40,000 below the market rate in Silicon Valley due to the unimaginable value Tesla continuously creates for society. When a brand does good for society, their employees are prouder to work for the brand. Employees want their work efforts to mean something to the world.