The Positive Attitude Strategy for Business Growth

Image: Nugget Markets

Corporate Challenge: You need a low-cost high-impact advantage over your competitors.

Ironbound Strategy:  Create value for employees by encouraging a positive work environment.  Happy employees increase customer value & society value that builds a more powerful brand.

Ironbound Action: California based Nugget Market is a positive attitude generator. Managers are expected to treat employees with respect and positivity. The positivity trickles down from employees to customers, and customers choose the positive atmosphere over Nugget's competitors. Nugget Market has become one of the most profitable retailers in California. For the last 11 years, Nugget has also been on Fortune’s list of thetop 100 places to work. Customers are drawn to great brands.  Encouraging positivity among employees is a low-cost high-Impact way to make your brand great.