Thinking Outside the Box is When Phenomenal Growth Happens

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Corporate Challenge: A local restaurant operates in a market with strong competitive forces, which makes it difficult to grow and improve profit margins.
 
Ironbound Strategy: A company needs a powerful brand in order to really standout in a heavily contested market.
Powerful brands emerge as a product of the value they create for customers, employees, and society. Once a company focuses on value creating activities, the opportunity to explore new markets becomes much
more accessible.
 
Ironbound Action: Anchor Bar in Buffalo New York, founded in 1935, began selling deep-fried chicken wings with spicy cayenne pepper hot sauce to create value for their midnight patrons. The unique dish instantly became popular, as we all know them as "Buffalo wings".  Rather than competing at a local restaurant level, Anchor Bar began selling their novel treat directly to grocery stores across the United States and more recently directly online. The restaurant is an international sensation, as  their Suicidal Sauce is a favorite among young Japanese enjoying the thrill of super spicy. Anchor Bar is a phenomenal example of a company that created new opportunities by expanding value.