Attracting Carbon Neutral Customers

Image: Caterpillar Generator

​Corporate Challenge: Moving a brand towards renewable energy.

Ironbound Strategy: Investing in carbon neutral innovations creates value for customers, employees, and society.

Ironbound Action: Illinois based Caterpillar created a generator that runs on 100% renewable hydrogen.  Many of their customers have 2030 carbon neutrality goals, and can now replace diesel generators to help reach their environmental sustainability goals sooner.  Helping to create carbon neutral innovations is a fabulous way of bringing positive attention to a brand.

​* Caterpillar also created a hybrid-hydrogen generator for customers who are geographically isolated and unable to consistently refill their generators with renewable hydrogen.
 
** Caterpillar posted $50.9B in revenue in 2021, from $41.7B in 2020, and doubled their net income from $3B to $6.5B in the last FY.