* 54% of women have claimed a preference for their cosmetics to be all-natural.
** The current US cosmetics market is around $49B. The natural cosmetics market is positioned to be worth $25B globally by 2025. Most of the natural cosmetics market is driven by large market players, rather than small entrepreneurs growing to competitive scale.
*** 5% of Jane Goodall’s product sales through Schmidt’s are donated to the Jane Goodall Institute.
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