Creating Life Changing Opportunities for Employees

Image: Mickey Mouse Graduating

​Corporate Challenge: What a brand should do to truly elevate employees.

Ironbound Strategy: Sponsoring educational opportunities creates immense value for employees, who will then create immeasurable value for the brand’s customers and society.

Ironbound Action: California based Walt Disney Company created a program to educate their hourly workers.  In the Disney Aspire program, Disney will cover tuition, books, and incidental costs up front for their 80,000 eligible employees that want to pursue a vocation, high school equivalency, undergraduate degree, and master’s degrees.  In their own description, they claim, “the sky’s the limit”.  Disney is one of the most powerful brands in the world because they never stop looking for ways to constantly create value for their employees.

 * Since the announcement of the Disney Aspire program two semesters ago, Disney’s stock has gone up from $110 to ~$145 per share with a $260B market cap. Last fiscal year Disney reported nearly $60B in revenue.