How to Get Your Brand on Mars

Image: Lockheed Martin lunar vessel with Cisco Webex

Corporate Challenge: Getting aerospace agencies to choose your brand.

Ironbound Strategy: When a brand creates value for customers, employees, and society, those key stakeholders propel the brand into new places.

Ironbound Action:  California based Cisco has been creating extraordinary value for their employees since 1984, who continuously make some of the most revolutionary products.  Their product Webex was chosen along with Amazon Alexa by Lockheed Martin to be the interactive platform between earthbound scientists and NASA’s next spacecrafts that are set to explore the moon and deep space.  Cisco will now play an integral part in video communications as we gear up for missions to mars.  Creating extraordinary value for employees ensures product developments that will propel your brand into outer space.

​* Webex is part of Cisco’s 'collaboration portfolio', that generated $4.4B of Cisco’s $38.0B product revenue last FY.  
 
** Cisco’s product revenue has increased from $35.9B to $36.0B to $38.0B in the last three years.  
 
*** Total revenue including service revenue for Cisco grew from $49.3B, $49.8B, to $51.5B over the last 3 years.