* This blog article was inspired by extreme alpinist and one-legged climber, Vasu Sojitra, a North Face brand ambassador who summits peaks with the help of crutches, then skis down on one ski.
** The North Face sold itself to VF in 2000 for $25M. Last FY The North Face had revenues in excess of $360M.
*** The outdoor apparel market is $12B, while the lifestyle apparel market is $185B.
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