Brand Growth from Mentoring the Next Generation

Image: Apple Store

Corporate Challenge: Getting future customers to choose your brand.

Ironbound Strategy: Mentoring is a phenomenal way to create value for customers, employees, and society.

Ironbound Action: California based Apple is creating value for society by providing free mentorship programs around the world.  The company is paying digital artists, photographers, musicians, DJ’s, and designers to teach underserved youths at Apple locations.  Apple’s Creative Studios initiatives have 12-week immersive courses that teach youths how to leverage Apple’s platform and bring their hidden talents and creativity to the entire world.  Mentoring is an excellent way of creating value for society.  It also generates pride for employees, that their dedication at work helps make the world a better place.

​* Apple’s annual revenue increased from $260.2 Billion in 2019, to $274.5 Billion in 2020, to $365.8 Billion in 2021.