Brand Growth from STEM Education

Image: Amgen Inc.

Corporate Challenge: Inspiring the next generation of employees and customers.

Ironbound Strategy: Creating value for underprivileged youths will engage your customers and employees, while creating phenomenal value for society.

Ironbound Action:  California based Amgen has been involved in teaching biochemistry at underfunded high schools for over 30 years.  Some of their students now work at Amgen.  In 2017 Amgen put their curriculum online, reaching 900,000 students in 4 years.  The company is now partnered with Harvard and EdX to bring laboratory based learning to the world.  Creating Value for customers and employees generates sales; creating value for future customers and future employees generates sales for decades.

​* Over 80% of high school students are not proficient in STEM.  The rate at which American high school students pursued STEM stalled last decade, but is now growing with the help of corporate philanthropy.
 
** The current market size for STEM philanthropy is unquestionably massive.  Any company can tap into this resource for future employees or future customers, and skyrocket their brand value in the coming decades.