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Creating Value by Bridging Democracy and Technology

9/11/2020

2 Comments

 
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Image: Snapchat In-App Voter Registration
​Corporate Challenge: Brands creating value for society by advancing democracy.

Ironbound Strategy: Finding creative ways to support and grow democracy can be a great way to create value for customers, employees, and society.

Ironbound Action: California based Snapchat registered 450,000 voters in 2018 during an in-app pilot project.  For the 2020 elections, Snapchat has rolled out their digital voter registration program nationwide.  Snapchat partnered with both partisan and non-partisan organizations to create candidate content, voter guides, e-day checklists, and ballot information to make it easier to vote.  Finding novel ways to leverage your brand for the promotion of democracy is a great way to create value for society.  In the digital age, participating in this type of value creation is easier than it has ever been.
​* 75% of millennials and gen-z in the United States are actively on Snapchat.  93M of them are over the age of 18.
 
** 57% of millennial Snapchat members who registered in-app in 2018 went to the polls and voted, whereas only 41-52% of millennials tend to vote.
 
*** During the 2016 election season, 63% of young voters learned about the voter registration process through their school; most colleges and universities will be closed during the Fall 2020 election cycle.
2 Comments
https://bestwritingsclues.com/reviews/academized-review/ link
10/11/2020 12:25:22 am

Technology plays a big role in our society. The different people that are living today are all lucky because they can use the different benefits of it. This world has changed because of technology and that is the truth. We should use this power for good and we must not let it corrupt our minds. We can do what is necessary for us to have a better experience in this world.

Reply
Sarah
10/11/2020 03:34:28 am

It is so true! Thank you kindly for your comment.

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