Creating Value by Bridging Democracy and Technology

Image: Snapchat In-App Voter Registration

​Corporate Challenge: Brands creating value for society by advancing democracy.

Ironbound Strategy: Finding creative ways to support and grow democracy can be a great way to create value for customers, employees, and society.

Ironbound Action: California based Snapchat registered 450,000 voters in 2018 during an in-app pilot project.  For the 2020 elections, Snapchat has rolled out their digital voter registration program nationwide.  Snapchat partnered with both partisan and non-partisan organizations to create candidate content, voter guides, e-day checklists, and ballot information to make it easier to vote.  Finding novel ways to leverage your brand for the promotion of democracy is a great way to create value for society.  In the digital age, participating in this type of value creation is easier than it has ever been.

​* 75% of millennials and gen-z in the United States are actively on Snapchat.  93M of them are over the age of 18.
 
** 57% of millennial Snapchat members who registered in-app in 2018 went to the polls and voted, whereas only 41-52% of millennials tend to vote.
 
*** During the 2016 election season, 63% of young voters learned about the voter registration process through their school; most colleges and universities will be closed during the Fall 2020 election cycle.