Giving Away Coveted Assets for Even Higher Revenues

Image: Salesforce Ohana Floor

​Corporate Challenge: Giving away your prized assets to create value for society, and in turn exponentially grow your brand.

Ironbound Strategy: Look within your assets for new and creative ways to create value for your customers, employees, and society.

Ironbound Action: California based Salesforce decided to give away the top floor of their skyscrapers to nearby community organizations.  Known as the Ohana Floor (Hawaiian for Family) the top floor of Salesforce buildings are communal spaces designed for employees to spend non-working time together and enjoy the majestic views.  During evenings and weekends, Salesforce donates the floor space to all local community groups.  By giving away their top asset, Salesforce strengthened their brand by gaining free publicity within their communities.  This clever sharing of resources can be replicated by any brands that are looking for unique ways of empowering their brand image while creating value for society.

​* The top floors of corporate skyscrapers are usually prize locations for executives and are usually designed with exclusivity in mind, prohibiting most employees from ever setting foot on those floors.
 
** Salesforce has 15.8B in revenue, up from 13.2B last FY, with an ~18% annual return on their common stock.