How to Become America’s Favorite and Beloved Brand?

Image: Wegman's Employee Satisfaction Photo

​Corporate Challenge:  Building a strong and loyal fan base by being cool. 
 
Ironbound Strategy:  Being cool is attractive.  Powerful brands become cool by centering value creation around all stakeholders.  First, they focus on building a strong and independent presence in society.  Second, they confirm their coolness by creating the best value for customers.  Finally, they create exceptional value for employees so that coolness of product and service innovation continuously evolves.  

​Ironbound Action:  Wegmans supermarket consistently ranks as one of Americas favorite supermarkets.  They have grown from a single store, founded in 1916, to ninety-nine stores across six states with over 49,000 employees.  Their success stems from excellence in community service, fulfilling the needs of employees, providing their best to customers, and pledging continuous improvements.  As Wegmans expands into new markets, they convert new customers into loyal fans. Cool brands do more than just sell or solve a pain point, they create real positive meaning to all those around them. 
 
*Wegmans is one of the largest privately-owned supermarket chains with annual revenues in excess of $9 Billion, which ranks them 28th in sales across top supermarkets in the US.  They have the largest market share in the regions they operate in.