Ironbound Action: Illinois based John Deere sets aside $20M per year to pay their 70,000 employees to volunteer. Each hour spent volunteering is rewarded with $20 towards the non-profit they served. The brand growth potential for John Deere has been revolutionary. More houses are built, food banks are overstocked, and trees are being planted at stellar rates in the metropolitan quad-cities region where John Deere is headquartered. Incentivizing employees to volunteer uplifts communities where companies operate, creating timeless brand loyalty that influences generations.