Unlikely Collaborations Bring Epic Innovation

Image:Ford Driverless Vehicle

​Corporate Challenge: Forming successful partnerships.

Ironbound Strategy: Innovation success stems from creating value for customers, employees, and society.

Ironbound Action: Michigan based Ford Motor Company partnered with Bosch and Bedrock to innovate. Ford provided driverless cars, Bosch provided dishwasher sensors, and Bedrock hosted parking garages where sensors were mounted to guide cars into parking spots. After months of trial-and-error, the 3 brands announced “Driverless Valet” which yields 20% more vehicle capacity in parking garages.  Unlikely brand partnerships yield high success when the goal of innovation is to create value for stakeholders.

* Ford is investing $4B over the next two years towards Autonomous Driving.