How Incumbents Can Defend Market Share from a Wave of AI Startups

Image: IBM Quantum Processor

Corporate Challenge:  Defending market position against nimble and innovative new entrants.

Ironbound Strategy:  Powerful brands leverage their strategic assets to create holistic value across customers, employees, and society.  Giving away access to newly launched platforms helps incumbent leaders strengthen and retain their customer base.
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Ironbound Strategy:  New York based IBM, founded over 100 years ago in 1911, is a multinational leader in technology with operations in 175 countries.  IBM’s work in quantum computing is a good example of blending proprietary technology with open innovation.   In 2022 IBM unveiled the 433-qubit IBM Osprey processor, putting them on track to deliver the 1,000-plus qubit system in 2023, and a 4,000-plus qubit system by 2025.  By providing access to quantum commuting through the cloud, IBM has created an ecosystem where over 1.5 million people have downloaded the free Qiskit software development kit.  As the AI innovation boom gathers momentum, IBM has positioned itself to lead the future of AI and quantum computing with superior value for new and existing customers.

* AI is expected to unlock $16 trillion in value from the global economy by 2030.

** 450,000 registered users have developed applications and published papers based on IBM quantum technology.