Brands Capitalizing on Memes

Image: The Home Depot 12 Foot Skeleton

​Corporate Challenge: Optimizing meme exposure.

Ironbound Strategy: Celebrating customer memes is a unique and contemporary way to create value for customers, employees, and society.

Ironbound Action: Georgia based The Home Depot created a 12 foot tall plastic skeleton for Halloween last year.  Customers transported and posed them in laughable ways, which took the meme world by storm.  For 2021, Home Depot created new versions of the #12ftSkeleton and promoted the original in an employee vest to poke some fun at themselves. Making instagrammable moments is great way to create value for your brand.  Investing in memes that poke fun at your brand can elevate a brand’s status and draw in lifetime customers.

* The Home Depot sold out of all 12 foot Skeletons last year.  Despite producing more of these Meme Giants, The Home Depot is expecting to sell out of them again this year, and began taking Halloween pre-orders in July.
 
** Reported revenues for The Home Depot increased from $110B in 2019 to $135B in 2020