How Mission Driven Enterprises Succeed by Creating Stakeholder Value

Image: Jersey Mike’s

Corporate Challenge:  Improving brand awareness and increasing the value of an organization in society. 
 
Ironbound Strategy:  Today more than ever business is about being a responsible member of society.  Powerful brands grow rapidly and attract loyal customers because they focus on holistically creating value across stakeholders: employees, customers, and society.  
 
Ironbound Action:  In 1975 17-year-old high school senior, Peter Cancro Founder and CEO of Jersey Mike’s, borrowed $125,000 and purchased the local neighborhood sandwich shop.  His mission was simple, “Giving … making a difference in someone’s life”.  In 35 years, the single store location on the east coast has expanded to over 1000 locations with rapidly growing presence in southern California. On Wednesday March 27, 2019, Jersey Mike’s will donate 100% of sales to local charities – its 9thconsecutive Annual Day of Giving.  They expect to donate millions to over 200 local charities nationwide.  Creating value in society helps mission driven enterprises scale faster through increased positive brand awareness.

​*National Health and Nutrition Examination Survey between 2013-2016 found, 1-in-3 US adults consumed fast food on a given day.  Among those that reported eating fast food, men were more likely to have eaten fast food for lunch while women were more likely to have had fast food as a snack.  On average fast food consumption was highest among youths and declined with age.