Image: John Deere Autonomous Tractor

​Corporate Challenge: Increasing market-cap by getting into an Exchange Traded Fund (ETF).

Ironbound Strategy:  Creating Extraordinary value for customers, employees, and society. makes your brand noticeable to disruptive ETF’s.

Ironbound Action: Illinois based John Deere has been making autonomous farming equipment for over 20 years.  When the company decided to create more value for society by trying to develop autonomous mining vehicles, the idea of sending John Deere equipment into space for space exploration sparked interest.  ARK’s space exploration ETF, ARKX, immediately adopted John Deere into their fund.  ETF managers are always looking for companies to invest in.  Creating value for stakeholders makes a brand get noticed by investors faster and more successfully.  

Image: The Home Depot

​​Corporate Challenge: Promoting patriotism while creating stakeholder value.

Ironbound Strategy: Using a brand to enhance the lives of veterans is a great way to create value for customers, employees, and society.

Ironbound Action:  Georgia based The Home Depot has renovated over 48,000 veteran homes, as part of an initiative to grow their brand among veterans.  In the highly competitive home improvement market space, The Home Depot attracts veterans by offering 10% discounts (to 18.5M veterans, 7% of the US Population), while donating heavily to veterans causes.  Creating value for veterans is a phenomenal way to grow pride among employees, attract new customers, and enhance patriotism in society.

Image: The Home Depot 12 Foot Skeleton

​Corporate Challenge: Optimizing meme exposure.

Ironbound Strategy: Celebrating customer memes is a unique and contemporary way to create value for customers, employees, and society.

Ironbound Action: Georgia based The Home Depot created a 12 foot tall plastic skeleton for Halloween last year.  Customers transported and posed them in laughable ways, which took the meme world by storm.  For 2021, Home Depot created new versions of the #12ftSkeleton and promoted the original in an employee vest to poke some fun at themselves. Making instagrammable moments is great way to create value for your brand.  Investing in memes that poke fun at your brand can elevate a brand’s status and draw in lifetime customers.

Image: Amgen Inc.

​Corporate Challenge: Differentiating your brand to become relevant.

Ironbound Strategy:  Creating value for customers, employees, and society is the fastest way to differentiate your brand.

Ironbound Action:  California based Amgen announced its plan to be carbon neutral by 2027.  Since 2007, it has already reduced carbon emissions by 33%.  Younger consumers admire brands that are carbon neutral.  Brands can quickly become relevant when they chart their path towards carbon neutrality, and share their progress.  The media is quick to report it, providing free advertising, which gives brands an added lift. 

Image: Amgen Inc.

Corporate Challenge: Inspiring the next generation of employees and customers.

Ironbound Strategy: Creating value for underprivileged youths will engage your customers and employees, while creating phenomenal value for society.

Ironbound Action:  California based Amgen has been involved in teaching biochemistry at underfunded high schools for over 30 years.  Some of their students now work at Amgen.  In 2017 Amgen put their curriculum online, reaching 900,000 students in 4 years.  The company is now partnered with Harvard and EdX to bring laboratory based learning to the world.  Creating Value for customers and employees generates sales; creating value for future customers and future employees generates sales for decades.

Image: The Home Depot

​Corporate Challenge: Strategies to solve female underemployment.

Ironbound Strategy: Use the brand’s core values to help generate new stakeholder values for customers, employees, and society.

Ironbound Action: Georgia based The Home Depot discovered that over 30% of military spouses have college degrees but are underemployed because of frequent relocation.  Since 78% of The Home Depot stores are within 20 miles of a military base, the home improvement retailer created a program to guarantee employment to all spouses after an active-duty relocation.  Creating value for military spouses emboldens employees, builds pride for customers, and enriches society.

Image: John Deere

​Corporate Challenge: Enhancing education for the next generation.

Ironbound Strategy: Promoting education is a great way to create value for customers, employees, and society.

Ironbound Action: Illinois based John Deere committed $100M to helping with equitable access to education for underserved communities. John Deere became aware that farming families struggled with access to online learning during the school shutdowns of 2020.  The innovation based company pledged to change that.  Building educational programs create phenomenal value for society.  All stakeholders experience significant gains when education becomes a corporate priority.

Image: John Deere

​Corporate Challenge: Growing social consciousness among employees.

IronboundStrategy: Incentivizing employees to volunteer is an extraordinary way to create value for key stakeholders.

Ironbound Action: Illinois based John Deere sets aside $20M per year to pay their 70,000 employees to volunteer.  Each hour spent volunteering is rewarded with $20 towards the non-profit they served.  The brand growth potential for John Deere has been revolutionary.  More houses are built, food banks are overstocked, and trees are being planted at stellar rates in the metropolitan quad-cities region where John Deere is headquartered.  Incentivizing employees to volunteer uplifts communities where companies operate, creating timeless brand loyalty that influences generations. 
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Image: Proctor & Gamble

​Corporate Challenge: Helping solve the drinking-water crisis.

Ironbound Strategy: For brand acceleration, never stop creating value for customers, employees, and society.

Ironbound Action: Ohio based Proctor & Gamble has focused its innovation toward water conservation.  P&G wants to use less water to make products, use less water inside products, and wants customers to use less water while using P&G products.  Their first water conservation product is a dish spray.  P&G hopes their innovation towards a better planet will ultimately win over the hearts of younger customers.  

Image: Microsoft City of Tomorrow

​Corporate Challenge:  Leveraging your brand and products to help prevent a climate crisis.   
 
Ironbound Strategy:  One way to outcompeting competitors is to successfully convert unavoidable risks into opportunities.  Powerful brands focus on long-term sustainability by creating holistic value across employees, customers, and society.  
 
Ironbound Action:  Microsoft once the dominant leader in cloud-based computing solutions is now facing mounting competition.  These new and existing competitors threaten to derail a Microsoft driven future of Artificial Intelligence. To combat these competitors, Microsoft is adopting stakeholder strategies to entrench its technology into climate solutions.  In their 2020 Annual Report, Microsoft announced a $1 Billion commitment over the next four years towards innovative climate solutions.  In addition, they will be investing $50 Million in AI for Earth to accelerate using Artificial Intelligence to address sustainability challenges.  They will also help their suppliers and customers around the world reduce their carbon footprints using Microsoft technologies.  Finally, Microsoft intends to be carbon negative by 2030, and by 2050 remove all carbon it has ever emitted into the environment since its founding in 1975.