Ironbound Consulting Group

Creating Value for Stakeholders During the Holidays

12/8/2024

Corporate Challenge: Finding creative ways to grow a brand around the Holidays.

Ironbound Strategy: Incentivizing future customers to embrace your brand can be a neat way to create value for customers, employees, and society.

Ironbound Action: Georgia based The Home Depot is known for constantly creating value for their employees, customers, and society – especially veterans. During the holiday season, the company is offering a free workshop for kids to build their own snowglobe. On the second Saturday of every month in 2025, The Home Depot’s kids workshop will help kids build something new and cool for free. By offering free products and services, especially to create value for society, brands can experience rapid growth.

* The Home Depot has seen revenues rise over recent years from $132B in 2021 to $152B in 2024, with earnings-per-share rising from $11.98 to $15.16 in the same time period.

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Free Social Media Influence from Great Brand Building

11/11/2024

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Image: Chili’s

Corporate Challenge: Making the best products possible.

Ironbound Strategy: When a brand focuses on creating value for customers, many times employees, and society also benefit.

Ironbound Action: Texas based Chili’s restaurants hyper focus on menu items that create value for customers. By focusing on making the best possible mozzarella sticks for their new “mix and match apps”, they stumbled upon instant success. Customers began making videos of the mozzarella stick cheese pulls; the wave of influence was hotly noticed. Sales at Chili’s increased 70%, with mozzarella sticks making up 11% of total revenue. To date, there are 144 million posts on TikTok dedicated to Chili’s new appetizer. When a brand makes the best possible product, customers will freely advertise and promote the product, providing more value to the company and its employees.

* Chili’s parent company Brinker (NYSE: EAT) has seen consistent year over year revenue growth from $3.3B in 2021, to $3.8B in 2022, to $4.1B in 2023, to $4.4B in 2024.

** Brinker International’s earnings-per-share has increased from $2.89 in 2021 to $3.49 in 2024, with a trailing-twelve-month EPS of $4.20 from recent rapid sales growth.

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Brand Strength from Becoming a Water Steward

10/28/2024

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Image: Ford Mach-E

Corporate Challenge: Re-aligning values to become a water steward.

Ironbound Strategy: Monitoring and decreasing fresh water usage is a creative way to create value for customers, employees, and society.

Ironbound Action: Michigan based Ford Motor Company was recently praised for water-saving innovations across their global manufacturing process. The Carbon Disclosure Project analyzed 15,500 global companies, and awarded Ford as the only automotive company to receive an “A” rating in both environmental and water stewardship. Since 1970, the global fresh water supply has declined 84%. Since 2000, Ford decreased freshwater usage by 76%, while they increased vehicle manufacturing from 619,200 cars in 2000 to 1,985,482 cars last fiscal year. When a brand innovates to protect the earth, employees find purpose in their work, customers are excited to make purchases, and society is overall thankful.

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Collaborating with the NFL for D.E.I. Programs

9/30/2024

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Image: Atlanta Falcons

Corporate Challenge: Finding creative collaborations to create society value.

Ironbound Strategy: Collaborating with the NFL is a fantastic way to create enormous value for your customers, employees, and society.

Ironbound Action: California based Wells Fargo teamed up with the NFL’s Atlanta Falcons to provide fellowships to HBCU students. From Spelman to Morehouse, students receive full stipends while they are trained from player engagement to brand communications at Mercedes-Benz Stadium in Atlanta. What began as a pilot project has now grown into a large collegiate program, that drives Wells Fargo’s commitments to improve D.E.I programs while successfully creating value for society.

* Wells Fargo served 70 million customers in 8,000 branches. The company has recently grown from $74.3B in Revenue in 2022 to $82.5B in Revenue in 2023, with earnings-per-share rising from $3.17 to $4.88.

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How A Credo Generated $7B Cash in 1 year

8/1/2024

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Image: Johnson & Johnson

Corporate Challenge: Creating a corporate credo that manifests growth.

Ironbound Strategy: A Credo that focuses on creating value for customers, employees, and society, will guide a brand towards unparalleled success.

Ironbound Action: New Jersey based Johnson & Johnson has thrived under a corporate credo whereby every action within the brand must have positive value for the customer, and ultimately society. As J&J grew to become the $85B revenue company it is today, each CEO credits the credo for the company’s overall success. In FY23, J&J spun off their consumer health segment. Their cash on hand increased from $14.1B to $21.9B. Every dollar will be invested within the credo, helping J&J provide more positive impacts on their customers, and ultimately society. When a brand lives by a credo that creates value for stakeholders, there is no stopping the brand from perpetual growth.

“Our Credo is more than just a moral compass. We believe it’s a recipe for business success.”
- Johnson and Johnson

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Generating Successful Collaborations

7/23/2024

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Image: American Express

Corporate Challenge: Finding and designing corporate collaborations.

Ironbound Strategy: Successful collaborations occur when brands come together to create value for customers, employees, and society.

Ironbound Action: New York based American Express invited California based Walt Disney Company to collaborate on creating a co-branded immersive fan experience that celebrated The Bear. Card members enjoyed a dining experience in Chicago that mirrored the set of Disney’s The Bear. followed by a pre-screening of new episodes. This innovative collaboration brought together Amex marketers, Disney’s CreativeWorks, the reservation app Resy, and nearby restaurants Kasama, Giant and Obelix. By constantly generating collaborations, both American Express and Disney have experienced skyrocketing brand loyalty, and higher brand valuations. Any brand can achieve higher brand loyalty and better valuations by creatively collaborating with successful brands.

* Walt Disney Company had $88B in revenue in FY23, with trailing-twelve-month revenue above $89B into FY24.

** American Express had $60B in revnue in FY23, with trailing-twelve-month revenue above $63B into FY24.

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Startups Embracing Creating Value for Stakeholders

6/28/2024

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Image: Allegiance Supply

Corporate Challenge: Startup growth from creating value for key stakeholders.

Ironbound Strategy: Prioritize creating value for customers, employees, and society for fast startup growth.

Ironbound Action: South Carolina based Allegiance Supply wanted to create a better quality American flag for customers. They began by creating value for their employees and society, then instantly experienced rapid growth. By using American labor and American fabrics, Allegiance has strengthened US textile supply chains. The company is also an active participant helping the Navy Seal Foundation, Folds of Honor, and the PGA’s flagship outreach programs for veterans.

* US Textile demand is expected to grow by an average of 3.1% each year, while American produced Nylon (used in Allegiance flags) is expected to grow a little faster at 3.5% per year over the next five years.

** Last year the US produced $65.8B in textiles, and exported $34.0B, the natural fiber category made up 38%.

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This Major Quantum Computing Breakthrough Will Reimagine the World

5/30/2024

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Image: Bing image generator prompt: Microsoft Honeywell quantum computing AI on Wall Street

Corporate Challenge:  Suppressing error rates in scaling quantum computing.

Ironbound Strategy:  Powerful brands harness the power of innovation by investing holistically in creating value for employees, customers, and society.  By working with collaborators, powerful companies strategically entrench and solidify their market positions.

Ironbound Action:  On April 3rd, 2024, Microsoft and Quantinuum ran 14,000 individual experiments without a single error using Microsoft’s qubit-virtualization system with Quantinuum’s ion-trap quantum computinghardware.  This major breakthrough unlocks the great promise of quantum computing at scale† – a gigantic leap towards rapidly solving massively complex systems.  Scaling quantum computing until now has been a challenge, with each additional qubit adding noise that creates interreferences resulting in computational errors.  The collaboration creates a groundbreaking platform that will amplify the speed and efficiency of Artificial Intelligence.

* Quantinuum raised $625 million at a $5 Billion valuation in January of 2024.

** Mircosoft 2023 Service Revenue was $147 Billion, a 20% 5-year compound growth rate

† These results signify an important transition from noisy intermediate scale quantum computing to reliable quantum computing. These results also demonstrate advanced capabilities toward large-scale fault-tolerant quantum computing.

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Creating Value by Catering to Stakeholders' Ideas

4/28/2024

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Image: Coach

Corporate Challenge: Securing rapid growth for the next product or service.

Ironbound Strategy: Involving customers, employees, and society to generate the next product is a great way to create create value for them and amplify growth.

Ironbound Action: New York based Coach collaborated with Gen Z to create a new brand, Coachtopia on April 20, 2023. Coach created a slack channel of stakeholders to guide what the next generation wanted to experience with Coach. The result was rapid prototyping, fully recycled materials, trackable sourcing, genderless fashion, and a re-imagined end-to-end system where customers can return products for store credit no matter how old or whatever condition so that the components can be infinitely recycled. One year later, the brand has added 217 pieces to the collection, and is growing. Brands that create value for the next generation of consumers will experience rapid growth and long term brand loyalty.

* Coach sales soared from $4.9B in 2020 to $6.6B in 2023, with earnings-per-share catapulting from ($2.34) to $3.96 in the same period.

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Brands and Supply Chain Transparency

3/31/2024

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Image: Jim Beam

Corporate Challenge: Differentiating your brand along the supply chain.

Ironbound Strategy: Choosing partners with good values along your brand's supply chain resonates positively with customers, employees, and society.

Ironbound Action: Kentucky based Jim Beam, along with their New York based parent company Beam Suntory, have positioned themselves as the ethical set of brands among their competitors. With guidance from the California Transparency in Supply Chains Act of 2010, Jim Beam has been changing supply chain partners based on the quality of employee treatment along their supply chain, from raw materials to delivery on store shelves. Younger consumers have already pivoted towards choosing brands that create value for employees. Brands that indicate to young consumers that they care about employees along their supply chains will benefit greatly, and can expect exponential growth.

* “Beam Suntory strives to build healthy, lasting relationships with all its business partners”, page 14 of the Beam Suntory Code of Conduct and Ethics.

** Beam Suntory’s year-over-year growth has increased 7% in 2023, 10.5% in 2022, and 11% in 2021.

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<<Previous

Creating Value for Stakeholders During the Holidays

Free Social Media Influence from Great Brand Building

Brand Strength from Becoming a Water Steward

Collaborating with the NFL for D.E.I. Programs

How A Credo Generated $7B Cash in 1 year

Generating Successful Collaborations

Startups Embracing Creating Value for Stakeholders

This Major Quantum Computing Breakthrough Will Reimagine the World

Creating Value by Catering to Stakeholders' Ideas

Brands and Supply Chain Transparency

#BuildABetterWorld

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