Ironbound Consulting Group

Brands Creating Value for Memorial Day

5/25/2025

Image: Colonial Williamsburg collaboration with The Home Depot

Corporate Challenge: Creating value for veterans, while expressing the brand’s core values.

Ironbound Strategy: Giving back to veterans is a fantastic way to create value for customers, employees, and society.

Ironbound Action: Georgia based The Home Depot partnered with Colonial Williamsburg to offer Veterans and their families free admission to the historic park and museums on Memorial Day Weekend. The Home Depot Foundation has an ongoing commitment to improve the lives of veterans and their families. They even helped convert a historic building into a Liberty Lounge where all who have served in the military can escape the southern heat and enjoy free wi-fi and free cold beverages. Brands grow faster when they display patriotism by lifting up veterans.

* A few miles from downtown Colonial Williamsburg is Ironbound Road, the namesake of Ironbound Consulting Group.

** Over the last 10 years, Home Depot has grown from $83B in sales to $159B in sales.

*** Home Depot is now the largest employer of U.S. Veterans.

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World Altering Innovation from Collaboration

4/21/2025

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Image: Nvidia

Corporate Challenge: How to make your company become part of futuristic innovation.

Ironbound Strategy: Collaborating with other brands is an expedient way of creating value for customers, employees, and society.

Ironbound Action: California based Nvidia teamed up with Disney to explore the future of AI Robotics. In 2025 they unveiled Blue, a tactile responsive AI robot that neither company could have developed on their own. World altering technologies are often developed quickly when great minds come together. Creating value for society attracts great employees, and great employees devote their all of their talents when companies create value for them.

* Since their inceptions, both Nvidia and Disney have been renown for constantly creating value for their employees

** Nvidia has seen a meteoric rise over the past few years, from $5.0B in revenue when they collaborated with Lincoln to build the first level 4 autonomous vehicle in 2017, to $130.5B in revenue last fiscal year

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Perks of Paid Time Off for Volunteer Work

3/23/2025

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Image: Goldman Sachs

Corporate Challenge: Brand building while giving employees paid time off.

Ironbound Strategy: Employees working in the community is a surefire way to create value for customers, employees, and society.

Ironbound Action: New York based Goldman Sachs built Community TeamWorks in 1997 to give employees an opportunity to take paid time off, and do good in the community. Last year, 19,000 Goldman Sachs employees spent 103,000 hours with 660 non-profits to complete 1,400 service projects in nearby communities. One GS analyst brought 20 employees to help wheelchair bound youngsters, adaptively surf a wave for their first time. When a brand encourages their workforce to give back to the community, in principal philanthropic value creation will always contribute to top line growth.

* Goldman Sachs has seen revenues grow from $7.4B when Community TeamWorks began in 1997 to $53.5B in 2024.

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Donating Products to Signal Value Creation

2/24/2025

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Image: Prime Ice Pop Flavor

Corporate Challenge: Leveraging donations to build new corporate friendships.

Ironbound Strategy: Even in small ways, giving can create great future value for customers, employees, and society.

Ironbound Action: Kentucky based Prime recently sent $60,000 worth of Prime energy drinks to the Los Angeles Fire Department, to help them with their firefighting efforts. Launched in 2022, Prime was designed as an alternative energy drink focused on great taste. The brand now sells over 1 Billion bottles per year, with $1.2B in revenue. Founder Logan Paul shared that he expanded the company to show the world what is possible. In addition to creating value for society through pallet donations in LA, the brand created a College ambassador program that will elevate the brand for the next generation of consumers.

* The LA Dodgers, WWE, UFC, and 7 Premier League soccer teams are official partners with Prime.

** As of today, Prime has 2.5 million followers on Instagram.

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Brands Can Ask Their Customers What They Want

1/2/2025

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Image: Macy’s

Corporate Challenge: Creating value for employees by creating value for customers.

Ironbound Strategy: Brand growth is centered around creating value for customers, employees, and society.

Ironbound Action: New York based Macy’s asked customers directly how the brand can create value for them. Customers reported that buying shoes at Macy’s took too long. Management now only offers the most popular styles in stores; they created a digital app for associates to order sizes from the back; and hired extra staff to improve speed and efficiency. Even when a brand is 167 years old, asking customers for their input is a great way for a brand to create additional value.

* Macy’s revenues saw an increase from $18.0B in 2021 to $25.4B in 2023, but then dropped to $23.8B in 2024.

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Creating Value for Stakeholders During the Holidays

12/8/2024

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Image: The Home Depot

Corporate Challenge: Finding creative ways to grow a brand around the Holidays.

Ironbound Strategy: Incentivizing future customers to embrace your brand can be a neat way to create value for customers, employees, and society.

Ironbound Action: Georgia based The Home Depot is known for constantly creating value for their employees, customers, and society – especially veterans. During the holiday season, the company is offering a free workshop for kids to build their own snowglobe. On the second Saturday of every month in 2025, The Home Depot’s kids workshop will help kids build something new and cool for free. By offering free products and services, especially to create value for society, brands can experience rapid growth.

* The Home Depot has seen revenues rise over recent years from $132B in 2021 to $152B in 2024, with earnings-per-share rising from $11.98 to $15.16 in the same time period.

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Free Social Media Influence from Great Brand Building

11/11/2024

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Image: Chili’s

Corporate Challenge: Making the best products possible.

Ironbound Strategy: When a brand focuses on creating value for customers, many times employees, and society also benefit.

Ironbound Action: Texas based Chili’s restaurants hyper focus on menu items that create value for customers. By focusing on making the best possible mozzarella sticks for their new “mix and match apps”, they stumbled upon instant success. Customers began making videos of the mozzarella stick cheese pulls; the wave of influence was hotly noticed. Sales at Chili’s increased 70%, with mozzarella sticks making up 11% of total revenue. To date, there are 144 million posts on TikTok dedicated to Chili’s new appetizer. When a brand makes the best possible product, customers will freely advertise and promote the product, providing more value to the company and its employees.

* Chili’s parent company Brinker (NYSE: EAT) has seen consistent year over year revenue growth from $3.3B in 2021, to $3.8B in 2022, to $4.1B in 2023, to $4.4B in 2024.

** Brinker International’s earnings-per-share has increased from $2.89 in 2021 to $3.49 in 2024, with a trailing-twelve-month EPS of $4.20 from recent rapid sales growth.

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Brand Strength from Becoming a Water Steward

10/28/2024

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Image: Ford Mach-E

Corporate Challenge: Re-aligning values to become a water steward.

Ironbound Strategy: Monitoring and decreasing fresh water usage is a creative way to create value for customers, employees, and society.

Ironbound Action: Michigan based Ford Motor Company was recently praised for water-saving innovations across their global manufacturing process. The Carbon Disclosure Project analyzed 15,500 global companies, and awarded Ford as the only automotive company to receive an “A” rating in both environmental and water stewardship. Since 1970, the global fresh water supply has declined 84%. Since 2000, Ford decreased freshwater usage by 76%, while they increased vehicle manufacturing from 619,200 cars in 2000 to 1,985,482 cars last fiscal year. When a brand innovates to protect the earth, employees find purpose in their work, customers are excited to make purchases, and society is overall thankful.

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Collaborating with the NFL for D.E.I. Programs

9/30/2024

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Image: Atlanta Falcons

Corporate Challenge: Finding creative collaborations to create society value.

Ironbound Strategy: Collaborating with the NFL is a fantastic way to create enormous value for your customers, employees, and society.

Ironbound Action: California based Wells Fargo teamed up with the NFL’s Atlanta Falcons to provide fellowships to HBCU students. From Spelman to Morehouse, students receive full stipends while they are trained from player engagement to brand communications at Mercedes-Benz Stadium in Atlanta. What began as a pilot project has now grown into a large collegiate program, that drives Wells Fargo’s commitments to improve D.E.I programs while successfully creating value for society.

* Wells Fargo served 70 million customers in 8,000 branches. The company has recently grown from $74.3B in Revenue in 2022 to $82.5B in Revenue in 2023, with earnings-per-share rising from $3.17 to $4.88.

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How A Credo Generated $7B Cash in 1 year

8/1/2024

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Image: Johnson & Johnson

Corporate Challenge: Creating a corporate credo that manifests growth.

Ironbound Strategy: A Credo that focuses on creating value for customers, employees, and society, will guide a brand towards unparalleled success.

Ironbound Action: New Jersey based Johnson & Johnson has thrived under a corporate credo whereby every action within the brand must have positive value for the customer, and ultimately society. As J&J grew to become the $85B revenue company it is today, each CEO credits the credo for the company’s overall success. In FY23, J&J spun off their consumer health segment. Their cash on hand increased from $14.1B to $21.9B. Every dollar will be invested within the credo, helping J&J provide more positive impacts on their customers, and ultimately society. When a brand lives by a credo that creates value for stakeholders, there is no stopping the brand from perpetual growth.

“Our Credo is more than just a moral compass. We believe it’s a recipe for business success.”
- Johnson and Johnson

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<<Previous

Brands Creating Value for Memorial Day

World Altering Innovation from Collaboration

Perks of Paid Time Off for Volunteer Work

Donating Products to Signal Value Creation

Brands Can Ask Their Customers What They Want

Creating Value for Stakeholders During the Holidays

Free Social Media Influence from Great Brand Building

Brand Strength from Becoming a Water Steward

Collaborating with the NFL for D.E.I. Programs

How A Credo Generated $7B Cash in 1 year

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